Stone Marketing has added Anterique, a Japanese stationery brand, to its portfolio, extending its line-up with a range of slim, vintage-inspired pens.
Anterique was founded in Tokyo in 2019 and combines mid-century design influences with Japanese manufacturing. Its pens feature muted colours, clean lines and subtle detailing, and use an oil-blended ink designed to deliver a smooth writing experience.
Design and manufacturing
The brand's positioning rests on pairing mid-century design references with Japanese production. Stone Marketing describes the result as a classic, slim pen, and highlights the range's muted palette and clean lines as defining features of the offer.
Brand identity
According to Stone Marketing, the name Anterique is a combination of "antique" and "technique," which the company says sums up the product: a classic, slim pen available in a broad range of colours.
Hayley Ripley, head of marketing at Stone Marketing, said the company was excited to have Anterique join the family, adding that it fits with its other Japanese stationery brands and that demand for Japanese stationery continues to grow.
Wider portfolio
The addition strengthens Stone Marketing's Japanese stationery offering, which also includes Greeting Life Inc, Iwako, MD Product, Midori, mt masking tape, New Retro, Tombow, Traveler's Company and Yup.
Anterique joins the group's existing Japanese labels, and Stone Marketing says the addition responds to continued interest in Japanese stationery.