RAJAPACK UK, the Bedfordshire-based packaging distributor, has changed its name to RAJA UK as part of a move to align the business with the RAJA Group's brand across Europe. The company said it supplies more than 43,000 UK businesses and has served the UK market since 1998.
RAJA UK is part of the RAJA Group, which was founded in France in 1954 by Rachel Marcovici and Janine Rocher. The group takes its name from the first names of its founders. Using the group name is intended to give customers one recognisable brand across the 19 European countries the group serves.
Continuity message
Tom Rodda, managing director of RAJA UK, said the name had changed but the elements customers rely on had not: the same people, product range and next-day service. He also pointed to the timing ahead of peak trading, saying the company had made it easier to plan with a free tool that puts a number on what the busiest weeks will cost.
The rebrand coincides with the launch of RAJA UK's free Prepare for Peak tool. The tool is designed to help businesses estimate what peak will cost their packing operation, and what they could save, ahead of Black Friday on 27 November.
How the peak tool works
Users select their industry to see how far orders typically rise at peak. The benchmarks combine Office for National Statistics retail data with RAJA order data from 2023 to 2025. Users then enter their own figures, such as parcels a day and people packing.
The company describes the output as an illustrative estimate rather than a quote. That distinction matters for businesses using the tool for planning: the result is presented as a guide to possible peak costs and savings, not a binding price, a forecast of individual customer demand or a guarantee that a particular level of savings will be achieved.
For UK customers, the stated benefit is continuity: the UK operation remains the point of contact, while the RAJA name connects it to the group's wider European presence. The tool adds a planning function tied to the peak trading period, using industry benchmarks and the customer's own operating figures to produce an estimate rather than a quotation.
Because the estimate is illustrative, any savings it indicates would need to be checked against a business's own costs and circumstances. The company has framed the tool as an aid to planning for the busiest weeks, not as a quote, a guarantee of demand or a promise of savings.