Game publishers are rolling out new titles and seasonal updates across consoles, PC, and mobile this October, led by a Masters of the Universe role-playing game on Roblox, a holiday adventure starring the Grinch, and a KPop Demon Hunters collaboration in Toca Boca World.
Masters of the Universe Arrives on Roblox
Mattel Game Studios has partnered with Twin Atlas to launch Masters of the Universe: Battle for Grayskull, a faction-based action RPG available worldwide on Roblox. Inspired by last summer's film and decades of franchise lore, the game invites players to join He-Man and the Heroic Warriors or Skeletor and the Evil Warriors in a battle for Castle Grayskull. Players can explore Eternia locations including Snake Mountain and Subternia, complete quests, defeat bosses, and collect gear while unlocking new abilities and customizing their playstyles. An evolving skill tree and player-driven choices shape each adventure.
Emotional Learning Through Play
Skidos and SmileyWorld have launched Happier Minds, an interactive experience designed to help children recognize, express, and navigate everyday emotions. It combines SmileyWorld characters with stories, mood check-ins, and calming activities such as Mood Check-In and Breathe Together, a guided breathing exercise. The project builds on Skidos' emotional well-being programming, which has been part of its learning portfolio since 2023, and SmileyWorld's Happier Schools Project. Skidos offers more than 1,000 educational games and activities covering subjects including math, reading, creativity, problem-solving, and motor development.
Ares Interactive Adds Seasonal Content
Ares Interactive is rolling out new content across three titles. A limited-time Ghostbusters crossover in Heroes vs. Hordes runs through Nov. 20, adding Ray Stantz and Winston Zeddemore as playable heroes, Terror Dogs as pets, and new gear. The Walking Dead: Aftermath adds Carol, Glenn, and Judith to its survivor roster alongside Halloween-themed events. Baseball Hits 26 marks the postseason with three playoff events, new players, and a Playoff Points currency, plus an update with additional Club rewards and a refreshed Events menu.
MrBeast Lab Comes to Roblox
Moose Toys and Gamefam are bringing MrBeast Lab to Roblox for the first time through a limited-time event inside Untitled Fling Game running Oct. 17 through Nov. 14. The activation introduces the Mega-Tech Mutators Panthar, Silver-Byte, and NecroClaw. Players can fling mutation liquid to free the Mutators from their containment pods and complete challenges tied to each character, along with searching for a Gold Variant hidden in the game. The event is free to play across consoles, PCs, mobile devices, and tablets. According to the companies, it marks the fourth consecutive holiday season the two have partnered on Roblox activations, with their collaborations generating more than 100 million gameplay sessions and 650 million brand engagements.
Nintendo and Outright Games Headline Consoles
Nintendo is bringing players back to Wuhu Island with Nintendo Switch Sports Resort, launching exclusively on Nintendo Switch 2 on Oct. 22. The game features 12 sports, including Boxing, Archery, and Thumb Wrestling, along with an Island Crown Mode and Spocco Points used to unlock customization options, plus personalized Sportsmate and Mii characters. Outright Games is sending the Grinch back to Who-ville in The Grinch 2: Saving Christmas, a festive adventure with locations such as Mt. Crumpit and Who-ville and gadgets including Rocket Skates, a Jetpack, and a Snowball Maker, supporting solo and local co-op play. Mattel, Bitmap Bureau, and Clear River Games, meanwhile, will release He-Man and the Masters of the Universe: Dragon Pearl of Destruction, a retro-inspired 2D brawler with pixel-art visuals across 13 stages, on Feb. 4, 2027, with preorders open through Limited Run Games through Nov. 22.
Holiday Merchandise and eShop Updates
Nintendo is also expanding its holiday offerings, making hundreds of merchandise items previously exclusive to its New York and San Francisco retail stores available nationwide through nintendo.com and the Nintendo Store app. Nintendo Account members can enter the My Nintendo Holiday Magic Sweepstakes through Nov. 2 for a chance to win a trip to New York City, and the Mario balloon returns for the 100th Macy's Thanksgiving Day Parade on Nov. 26. This week's eShop lineup includes Bluey's Happy Snaps, Castlevania: Belmont's Curse, and several Resident Evil titles, with Resident Evil 2 Deluxe Edition, Resident Evil 3, and Resident Evil 4 Gold Edition arriving on Nintendo Switch 2 on Oct. 16. A Pokemon Pokopia Halloween event, Pumpkaboo's Sweet Surprises, runs Oct. 17 through Nov. 1.
KPop Demon Hunters Joins Toca Boca World
Toca Boca and Netflix are bringing KPop Demon Hunters into Toca Boca World on Oct. 27, introducing fashion, music, and character-inspired content based on HUNTR/X, the Saja Boys, and other characters from the film. A new in-game music player features four songs from the soundtrack for a limited time. The collaboration also extends to Netflix Playground, where Toca Boca Jr Kitchen has received a related update at no additional cost with a Netflix subscription.