Konami Cross Media NY has entered a licensing agreement with Intimo to deliver a range of Yu-Gi-Oh!-branded products to the U.S. market. Jennifer Coleman, Senior Vice President of Licensing and Marketing at Konami Cross Media NY, announced the deal.
Intimo is a privately-held apparel and accessories company that specializes in licensed merchandise. Its offerings include sleepwear, loungewear, blankets, backpacks, and lunch bags, and the company has previously worked with Paramount, Warner Bros., Hasbro, and Universal.
Under the agreement, Intimo plans to develop sleepwear, accessories, and home goods inspired by the Yu-Gi-Oh! franchise. The Yu-Gi-Oh! collection is expected to launch in time for the upcoming holiday season.
Coleman said Intimo has a strong presence in the children’s market and is actively expanding its portfolio to embrace evergreen anime properties, calling Yu-Gi-Oh! a clear choice for that expansion. She said the two teams will work to launch a full product line that includes pajamas, blankets, backpacks, cold-weather gear, and lunch boxes.
Sarah Daitzman, Senior Vice President of Sales, Licensing & Merchandising at Intimo, said partnering with a globally recognized and well-liked franchise raises the excitement and quality of the company’s growing anime portfolio. She added that Intimo is committed to delivering products featuring fans’ favorite characters while upholding the standards the company is known for.