Hankook Tire & Technology will serve as the official tire partner and exclusive racing tire supplier for the major series operated by Racing America, a U.S.-based motorsports company, under a five-year partnership running from 2027 through 2031.
The agreement was signed at Hankook's plant in Tennessee in the United States. Under its terms, the Seoul-headquartered tire maker will exclusively supply racing tires to Racing America's leading series and will collaborate with the organizer in several areas, including technical and engineering support, trackside services and joint marketing initiatives.
Series covered
Hankook will begin supporting Trans Am, described as a leading U.S. road racing series, and International GT, a premium sports car racing series. The company will also renew its partnerships with the series on Racing America's Formula ladder, which it has supported since 2019.
Trans Am, established in 1966, is a historic series with nearly six decades of competition featuring muscle cars, while International GT showcases premium sports cars. Racing America's Formula ladder is focused on developing the next generation of formula drivers.
Brand and fan engagement goals
Through the partnership, Hankook plans to showcase the racing tire technology of its global brand across the North American motorsports scene and to further strengthen its position as a premium brand. The company said it will expand engagement with local fans through the exclusive tire supply, technical and trackside support, and marketing activities including event branding, digital and broadcast exposure and social media.
Existing motorsport footprint
The deal adds to a broad existing program: Hankook supplies racing tires and supports racing teams at more than 70 motorsports events worldwide, including the FIA World Rally Championship organized by the Fédération Internationale de l'Automobile. In North America, the company is also expanding its premium brand presence through partnerships with major events, including the off-road racing event King of the Hammers.