FORREC, an experience design specialist, has marked the launch of Vila da Galinha Pintadinha, a new 3,000-square-metre themed land at Beto Carrero World in Brazil.
The land is presented as an immersive destination for young children and their families, centred on the Brazilian character Galinha Pintadinha, known in English as "Lottie Dottie Chicken". According to FORREC, the addition is a major new element in the park's family offering.
The opening on 26 September coincides with Galinha Pintadinha's 20th anniversary. The project was developed in collaboration with brand partner Bromelia Produções, with FORREC working closely with both Beto Carrero World and Bromelia Produções throughout.
Design scope
FORREC brought expertise in experience design, planning and multidisciplinary design. Its team led programming and master planning for the land and also contributed to the creative development of the narrative across the built environment, rides and attractions.
The company established the development's physical and experiential framework through concept and schematic designs spanning architecture, interiors, landscape architecture, signage, creative design and show set design. That work turned the visual language and storytelling of Galinha Pintadinha into a land where visitors of all ages can explore, play and enjoy, according to FORREC.
Attractions and experiences
The land brings together a range of experiences:
- live entertainment at the central barn stage
- character encounters and meet-and-greets
- themed environments and recreation areas
- a retail location, plus food and beverage options
- the Galinheiro das Divas flying round ride, manufactured by Zamperla Group
FORREC describes the Zamperla-built flying round ride as adding a further layer of interactive entertainment.
Entertainment development
Award-winning production company Hasbas led the project's entertainment and show development, with oversight of the shows, the show area and music production from creative directors Sylvia Hase and Steve Bass.
The result, FORREC says, is a coherent, immersive space where architecture, landscape, interiors, graphics, rides, visual storytelling and live entertainment combine to meet the needs of Beto Carrero World's youngest visitors.
Reaction from the design team
Peter Marshall, creative director at FORREC, said that Vila da Galinha Pintadinha is an example of the benefits of having a multidisciplinary design team and a world-class park operator take part in the creative process from the start of a project.
He added that working alongside Beto Carrero World and Bromelia Produções, and with a talented group of creative and technical partners, allowed each discipline to engage in the storytelling process and use its design skills to create a purpose-built environment that is playful, engaging and designed around the needs of young children and their families.
Marshall also said it is amazing to see the design come to life so vividly and with such care. He noted that the team immersed itself deeply in the IP and design process, including planning, illustrating and modelling, and walked through the design many times in VR. He said it is uncommon for a team to take part all the way from concept to construction, and rarer still for the end result to be better than imagined.
Park context
The Vila da Galinha Pintadinha development forms part of Beto Carrero World's continued expansion and investment in new visitor experiences. Described by FORREC as a dedicated destination for the park's early-childhood audiences, the land brings together attractions, entertainment, storytelling and themed environments in a unified immersive setting.
FORREC art director Uri Grinbaum has recently shared insights into how storytelling is evolving from something audiences watch into something they can enter, influence and share.