Diversified Foodservice Supply has appointed Chris Cassidy as chief operating officer, bringing in an executive with more than 25 years of leadership experience in global supply chain management, logistics technology and operations.
Cassidy most recently was president and CEO of ConData, a global freight audit and analytics company. Before that, he led Mojix, a supply chain software business, through its merger with Seagull Software. His career also includes roles at GSK, UPS and Trax Technologies. That background combines freight auditing, supply chain software and broader corporate leadership.
DFS CEO Lev Peker said Cassidy’s operational and technology experience, along with his record of leading and growing organizations, would support the distributor as it strengthens distribution capabilities and customer service. Peker added that Cassidy’s logistics and supply chain background would help position DFS for long-term growth.
In the COO role, Cassidy will oversee distribution, customer service, the project management office, human resources and marketing operations. The company said his priorities include driving accountability, improving operational execution and aligning operating capabilities with commercial priorities.
DFS’s brand portfolio includes AllPoints, TundraFMP, KNG, HoodFilters.com, Gaskets Unlimited and Espresso Parts. The appointment puts Cassidy in charge of connecting distribution performance with customer service and growth priorities across those brands.