DMF Lighting has appointed Marcus Lovely as Senior Sales Manager for the NY Metro, assigning him responsibility for sales growth in the New York City metropolitan area and the wider Northeast market.
In the role, Lovely will work with integrators, lighting designers, architects and builders across the region. DMF said he will support dealers on luxury residential projects from specification through commissioning and promote the company's modular lighting platform, which DMF describes as offering precise color rendering, smooth flicker-free dimming and flexibility to adapt as design plans change.
Industry background
Lovely joins DMF after more than 12 years at Unlimited Integration, a luxury technology firm based in Houston, where he most recently was Vice President of Sales. He led sales strategy in ultra-high-end residential markets and oversaw design-driven integration work involving architectural lighting, lighting control, professional audio and infrastructure design from concept through execution. He also served as the company's Chief Technology Officer.
According to DMF, Unlimited Integration attained elite dealer status with high-end lighting and control manufacturers each year from 2018 under Lovely's leadership. The company also appeared in national marketing and internal training content centered on client experience and system design. Lovely is a co-founder of DUO Coffee & Pilates, a Houston wellness and hospitality brand he started with his wife in 2021; its studio concept combines high-end audio, lighting and experience design.
Bryan Biga, DMF's Vice President of Residential Sales, said Lovely combines technical expertise with relationships across the luxury integration channel. Lovely said DMF's design-led approach and dealer support fit his experience, and that he looks forward to working with integrators and designers in the New York metro market.